Today we will be looking at different elements used to make a successful and appealing magazine spread. For my example, I will be using the spread below.
Various typefaces
Effective magazine spreads tend to use at least two contrasting typefaces. This particular spread uses three different typefaces. The first font is a script font. The second type is a sans serif. The third is modern. Using a combination of of typefaces helps to add differentiation to the design and make it more appealing.
What makes them different?
The script font used for “Gale” is supposed to replicate more of a handwritten style of lettering. Beneath the script is the modern style. If we look at the “B” in the beginning of the text, we see dramatic thick and thin lines. Likewise, if we look at the letter “T” we see very thin serifs, and the serifs in the design tend to be horizontal. The last type is sans serif. Looking at the “F” in the design, we see there is no thick to thin transitions as well as no serifs. These are a few of the things that make these fonts contrast from each other.
Rule of thirds
One reason the photography included in the picture is effective is due to the rule of thirds. The rule of third is a grid that divides the picture into thirds both vertically and horizontally. Pictures use the rule of thirds by lining up different elements of the photo to the grid.
Photo examples
By understanding the rule of thirds, we can create photos using the same principle that would also work for this magazine spread. Below are three examples.
While I did not have similar lighting to the original photo, I mimicked certain elements by using the rule of thirds, the ocean, the beach, and the sky in my images.
Conclusion
Overall, magazine spreads can be made more effective by using simple things like contrasting typefaces (generally two) and photography principles like the rule of thirds. It can be that simple!
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